“They launched a ‘like attack’ on the Facebook page of the NPD,” she said. “Rather than scream and protest, they got 100,000 people to like the page, who did not like the page and put messages of tolerance on the page, so when you got to the page, it changed the content and what was a page filled with hatred and intolerance was then tolerance and messages of hope. “The best antidote to bad speech is good speech and the best antidote to hate is tolerance.” Sandberg seems to be having the right ideas for fighting ISIS but Facebook has long been criticised for failing miserably to fight the ISIS propaganda on the social networking platform. But now it seems to be putting its act together even as it pledged to spend more than €1m (£770,000) to support non-governmental organisations in countering hate speech.